Generation XY

Generations X and Y have been brought up during the age of TV, X Box, texting, and Facebook. As a result of technology, the world has been transforming to keep up with the ever shifting changes. Generation X and Y have both been the back bone of these technological changes. I have been working at the real estate office of Lawyers Realty now for about a month. During my time, I have been asking myself are Realtors doing anything differently to capture the XY generation?

Generation X is born between 1965 and 1980. They were brought up watching TV and were the first to witness the personal computer. Generation Y or otherwise known as the “millennia’s,” has the world at there finger tips where quick access to information is a click away, and computer and cell phones provide a new degree of separation.

So how do we deal with the population that is under the age of 45 who are more apt to pick up the phone and text, than to make a phone call? To answer some of my curiosities, I spoke with two of our Real Estate Agents that have been in the business for quite some time about the new generations. Mary Sill, when posed the question, “what are you doing to capture the XY generation?” responded, “I live off of my referral’s but by the end of the year I am looking to get texting, Linkdon and Facebook” John Andrews responded similarly, but is a little ahead in the social media world stating “I am at least making an attempt to use the current social medias, Facebook and blogging.”

Mary Sill and John Andrews notice the importance to adapt and change with the new wave of the Y generation making it’s way into the home market. Although both Mary Sill and John Andrews have a great referral business, they still realizes the importance that the social media movement has to offer and the connections that are to be made by using them as a form of business.

I guess what these generations are showing us is the importance’s of staying interconnected. Although this may mean losing some face to face interaction, having quick response time and the sensation of always being available will soon prove to be more important.